11 THINGS
You Absolutely Need To Know About Selling Your Business
by John F. Dini
A practical, plain spoken primer on the process of marketing and selling a “Main Street” business. Using a straight forward step-by-step approach it provides the blueprint and tools needed to prepare, market, and sell any business.
Originally written by a business broker as a promotional tool, its popularity led to pub-
lication, and eventually to the current expanded second edition.
Now “11 Things” is available to business brokers, lenders and planners who want to differentiate their services. For about the same cost as much less effective marketing methodologies, business professionals can give prospects a custom, personal book that makes them stand out as the authority in their field, and as the trusted advisor a seller wants to work with.
Book Reviews
Reading the “11 Things” will be one of the best investments in time anyone thinking about selling their business can make. The booklet points out things that most business owners don’t know — but absolutely need to know– about selling their business. –Allen E. Fishman, Author, Syndicated Columnist, Founder & CEO TAB Boards International
Whenever someone asks my advice about selling their business, I tell them two things: First, get as much education about the process as possible. And second, “Don’t try this at home — get professional help!” As to the first part, you can’t do better than this handy jewel authored by my friend, John Dini. It’s short — to compensate for an entrepreneur’s attention span. And it’s comprehensive — to deliver all the stuff you need to know. Thanks, John and Carlos, for making this process so easy. As to the second part, is there and part of “Don’t try this at home!” that’s unclear? –Jim Blasingame, Award-winning host of the nationally syndicated “Small Business Advocate” radio show, best-selling author and syndicated columnist.
Small business owners need to understand the process of selling their business even if they are not planning to begin the process for years in the future. I have purchased many of these books to share with my clients who have found this book very useful. It sets out a road map you can use on how to deal with the various people you need on your team in order to make sure you have a successful deal. It describes in detail how you need to interact with each of your team members and what to expect in all phases of the sale process. –Jacquelyn Gernaey, President, HyTech, Port Jefferson, NY
